We’ve been asked by a large number of print media companies over the past 10 years to assist in mitigating the inherent risks of news and entertainment delivery as it moves from offline to online.

The typical response is that if we focus on the content (regardless of its current form; even as most of which appears to reside in one’s head in an obscure corner of the building) we would have a successful delivery. However, as many times as we’ve repurposed content from off to online, the print side of the equation stays in the current form and doesn’t usually get the needed upgrade it deserves.

Even though standard print media delivery is still a multi-billion dollar machine, the stealth and agility of an electronic delivery mechanism proves to curtail costs and allow for new players with a low cost of entry.

Picking up a newspaper or magazine brings with it a tangible experience, as opposed to its online counterpart. It’s the same experience that you get walking into a brick and mortar when you want to, say, choose furniture.

However, when you change (or create) your online brand, you should consider the effect it will have on your print as well.

We’re seeing more and more of the industry lead with online for their design and architecture due to the perception that it is lower cost and faster delivery. Most of the time this is true, yet the more content-rich, dynamic site/application you create, the more the chance exists for a longer and more costly project.

As you think about how to approach your 2007 projects, keep in mind how to get the content and information together before you even begin the process of your design. Trust us… you’ll save a ton of time AND money.