I CAN HAS PR?
It’s that time of year again where clients and potential clients look for ways to bust open their budgets and spend the majority of their holiday leftovers (before the 31st of January, that is). This has a significant impact on our business / industry since we love to go into a new year with something extra in the bank account.
This year, in fact, we were given three relatively small, but incredibly wonderful projects by … no one.
That’s right. No one. Not that we didn’t get the work. We did. Three jobs, in fact.
Unfortunately, under penalty of SOW, I’m not at liberty to say which companies/institutions gave us the Christmas bonus.
This is not so much a problem, as I stated, for the company coffers, but for our sizzle book (which is very sizzle-like if you invite us in for a quick chat about your needs). It’s happening more and more to the point where I now feel like we’re part of a secret society (and while that is cool, it’s a little hard to sell).
Where word of mouth and traditional marketing leave off, the name of a couple of hot clients pick you up. Usually.
I suggest that while we are true to our word in not naming names, we would love to be able to share with others (*cough* potential clients *cough*) our good fortune.
Until then, thank you “masked client(s)” and enjoy your holidays.