BASKIN ROBBINS HOLIDAY SPECIAL?
Maybe it’s the time of year. Maybe it’s the kooky font choice. Maybe it’s the way we all feel after indulging twenty spoonfuls of high-octane sugar and brain freeze. Regardless of the reason, the new baskinrobins.com site seems to me to resemble a Rankin/Bass production.
I half expect to see Rudolph appear and tell me “she thinks I’m cuuuuute!”
The brand needed a face lift and I’m glad that the new ownership group has taken charge of getting things going in the land of Dunkin’ Brands. If you haven’t noticed any changes, you will. More menu items (regardless of how you feel about them) and the addition (FINALLY) of a fresh-brewed, year-round iced tea, which is delicious for a chain.
The Baskin Robbins I visited in London (Richmond Upon Thames) could have been mistaken for just about any hole in the wall ice cream shoppe, but when the new branding hits, it’ll certainly stand out (for better or worse).
Enjoy a pint (not that kind) and have a safe, warm holiday.