A quick knock on the big-house brew companies: Costco is now going to take a bite out of your annual revenue by creating it’s own line of brews. That’s right, Costco Wholesale is entering into the private-label brew business.

I am not surprised in the least, but the quote from the article states that sub-premium beers will suffer more than well-known national brands. I think that’ll be the case UNLESS Costco decides it wants to enter the ad wars of tomorrow and build up a deeper roster of brews.

What’s next, Under Armor selling athletic footwear?

The Hat Heads vs. Bed Heads article was picked up by a site called DesignTaxi based in Singapore. Until they initiated the request to republish the article from A List Apart, I’d never heard of them.

I’m flattered nonetheless, and I hope that it is well received.

My next article for ALA is in the works and I’m psyched (and humbled) to be working with them again.

We’d like to thank our partners at MediaTemple for the very quick and very roomy server.

Thanks, MediaTemple.

We’d like to extend a warm welcome to our newest client, Auspice Corporation of Waltham, Massachusetts. We’re looking forward to the challenges and the experience.

Read the press release.

Visit Auspice Corporation’s site.

Is the Super Bowl still effective as an advertising vehicle? Has it lost its luster, or is it still the crown jewel of the advertising budget?

According to Fox, some marketers are spending upwards of 2.7 to 3.0 Million on a 30 second spot. For a list of who’s purchased space, check out AdAge.

And just for kicks, here’s a top 5 list of our favorite Super Bowl commercials:

5. Ameritrade

How many times has a financial institution made you laugh? Well, after you get over their customer service department that is.

4. Monster.com

It was incredibly well-done and one of the first of the .com ads to appear. When other start-ups were hoping to get ANY response out of their huge million-dollar spend, Monster.com cashed in big time. Their traffic increased by over 50%.

3. Emerald Nuts

Robert Goulet may be gone, but his spirit lives on. And, who knows, maybe next time your blood sugar is low you’ll think twice about letting yourself go without a quick snack.

2. FedEx

The message is clear: Get the essentials and roll with Burt Reynolds. You can’t go wrong with an ever-changing toupee and a dancing bear.

1. E*Trade

What else is there to say, except, “Thank you, Mister!”