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iTUNES: WE’LL HANDLE THAT

If you are one of the billion people in the world who accept the Apple method of control and, admittedly, the epitome of electronic distribution then Steve Jobs has news for you: they’ll handle your software applications for the iPhone and iTouch as well. No problem. They’ll take it all.

Why? Because that’s exactly what’s going to happen once the SDK finally reaches the masses and those masses clamor to strut their stuff.

Small development and creative firms will try to create the next $1.99 killer application and larger development firms will try to close the gap between business productivity and one of the coolest devices ever created.

Will this mean that there won’t be any freeware?

Of course not, but consider the stronghold of Apple in their distribution of electronic content. They’ll be certain to set strict guidelines surrounding QA, pricing and size than any standalone development shop. And, if they’re going to have the opportunity to charge you for their control, then they should implement best practices to refund or allow credit for items which do not meet specifications or the promise to customers.

The development community, as always, has the say on whether or not they’ll sign on for distribution with Apple. The choice to not join, however, would be detrimental to the bottom line. In reality, it could stop all means of getting the product out the door.

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