You could smell death in the air the moment Warner chose to support Blu-Ray. With five major studios and a major game system (Playstation 3) behind it, Blu-Ray was picking up steam and slamming press release after press release in the face of Toshiba, Microsoft and Intel.

But this victory may come at a significant cost to the consumer. As much as it would be lovely to think that supporters of the new format would be competing against each other in the hardware space, this may not be the case. Blu-Ray will be less expensive, eventually, just like all technology based items. However, the road to affordable personal development of high definition DVDs will be bumpy for sure.

I have seen both formats and have been swayed by the marketing effort of Blu-Ray. They simply did a better job with their brand. With a tip to my cap to Toshiba, congratulations to the new / old next best thing.