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iTUNES: WE’LL HANDLE THAT

If you are one of the billion people in the world who accept the Apple method of control and, admittedly, the epitome of electronic distribution then Steve Jobs has news for you: they’ll handle your software applications for the iPhone and iTouch as well. No problem. They’ll take it all.

Why? Because that’s exactly what’s going to happen once the SDK finally reaches the masses and those masses clamor to strut their stuff.

Small development and creative firms will try to create the next $1.99 killer application and larger development firms will try to close the gap between business productivity and one of the coolest devices ever created.

Will this mean that there won’t be any freeware?

Of course not, but consider the stronghold of Apple in their distribution of electronic content. They’ll be certain to set strict guidelines surrounding QA, pricing and size than any standalone development shop. And, if they’re going to have the opportunity to charge you for their control, then they should implement best practices to refund or allow credit for items which do not meet specifications or the promise to customers.

The development community, as always, has the say on whether or not they’ll sign on for distribution with Apple. The choice to not join, however, would be detrimental to the bottom line. In reality, it could stop all means of getting the product out the door.

PERSONAL BRANDING: JONATHAN COULTON

What a genius.

No, really. Anyone who hangs out with and composes songs for John Hodgman gets my vote. He’s been a featured interviewer for a popular magazine, he’s a former software developer, and he’s very involved in making sure that he consistently crafts his personal brand.

What Jonathan Coulton has done for online music (a la Radiohead) is about to make him into more than just a cult icon. I believe it’s about to make him a very wealthy, front-running music industry veteran who will be sought out for his strategic services as well as continuing to build his own catalog.

If you haven’t heard of Coulton’s work, check out his site and take a listen. It’s seriously entertaining and sometimes hilarious.

iTUNES WI-FI IS DANGEROUS

Hello, music lovers.

The Apple iTunes WiFi store is open for business (I downloaded, installed and listened to music last night around 8:00 PM) and I have done everything I can to break it.

DANGER, WILL

We expect Apple to deliver us classy, beautiful, easy to use UI, and they definitely delivered.  This, my friends, is why the latest addition to my iPhone is dangerous. It’s too easy to just get what I want.

Now, I realize that’s the point. I know they’ve been sitting in meetings at APPL wringing their hands and salivating at the sheer thought of millions of people in love with their touch screens and their ability to show off to mall teenagers and corporate c-level geek-at-heart types. Good job.

In a matter of roughly 28 seconds I had searched for an artist (I went with Stone Temple Pilots because I was feeling old-school) and found the acoustic version of Plush (a great song that I don’t care to understand and perhaps one of the best acoustic versions of any rock song by the original artist. The closest thing to it, in my opinion, is In Your Eyes –originally performed by Peter Gabriel– and remade in the incredible acoustic form by Jeffrey Gains).

If you have an iPhone and a WiFi connection, go have some fun and spend a couple bucks. After all, why the heck did you buy that thing if you weren’t already sold on the abilities?